We are looking for an Email Marketing Specialist to join our client based in Trevose, Pennsylvania. This role is 4 days per week on site. This role offers an exciting opportunity to drive customer engagement and retention through strategic communication efforts. Salesforce Marketing Cloud experience is highly desired! On site days are non-negotiable.
Responsibilities:
• Design and implement lifecycle email campaigns, including onboarding, post-purchase communications, and customer re-engagement.
• Develop automated workflows to enhance campaign efficiency and customer experience.
• Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversions, and retention, to identify opportunities for improvement.
• Leverage data insights to refine and optimize email strategies for maximum impact.
• Conduct A/B testing to enhance email content, timing, and delivery.
• Collaborate with cross-functional teams to align email marketing efforts with broader business goals.
• Manage and maintain Salesforce Marketing Cloud to ensure smooth campaign execution.
• Plan and execute email campaigns that align with CRM strategies and customer segmentation.
• Stay updated on industry trends and best practices to continually improve email marketing initiatives.
Requirements:
• 3 years proven experience in email marketing, particularly with lifecycle campaigns.
• Proficiency in Salesforce Marketing Cloud and other email service provider platforms.
• Strong understanding of CRM systems and their integration with email marketing.
• Knowledge of A/B testing methods and campaign optimization techniques.
• Ability to analyze performance data and translate insights into actionable strategies.
• Experience in planning and executing targeted email campaigns.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Familiarity with current email marketing trends and tools.
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