Job Description

4 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

This range is provided by Concepta LLC. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$240,000.00/yr - $320,000.00/yr

About Us:

Concepta is a fast-growing, nine-figure DTC company with a portfolio of leading cosmetics and supplements brands. We have a strong presence in influencer marketing, performance marketing, and Amazon sales, with a primary focus on the U.S. market. By combining science-driven product development with an agile, data-led approach, we deliver innovative products that customers love.

About the Role:

We're looking for a Head of Growth with a sharp focus on scaling Meta advertising, the core driver of our performance marketing. In this role, you'll lead strategy, execution, and optimization of high-impact Meta campaigns, managing substantial budgets to drive rapid customer acquisition and revenue growth. While Meta will be your primary focus, you'll also oversee our broader performance marketing efforts, guiding the media buying team and collaborating with creative, marketing, and analytics to deliver results that move the needle.

Key Responsibilities:

• Develop and continuously refine our Meta advertising strategy to achieve growth and profitability goals.
• Manage and optimize significant ad budgets, implementing data-driven campaign optimizations.
• Establish and track key performance metrics (ROAS, MER, CAC, LTV) and provide actionable insights to leadership.
• Lead rigorous A/B testing of creatives, audiences, and funnels to improve campaign performance.
• Mentor media buyers and align tactical execution with strategic vision.
• Ensure all campaigns meet Meta advertising and compliance standards, particularly in health and supplements.
• Stay ahead of industry trends, competitor strategies, and platform updates to maintain a competitive edge.

Who You Are:

• Minimum 3 years of hands-on, in-house performance marketing experience on Meta platforms, specifically within cosmetics or nutrition product categories- this is a must
• Proven track record managing and scaling seven-figure annual ad budgets.
• Advanced analytical skills with expertise in ROAS, CAC, LTV, MER, and attribution.
• Strong background in DTC/FMCG, with cosmetics or supplements experience preferred.
• Proficient in Facebook Ads Manager, Pixel, Conversions API, and A/B testing.
• Skilled in building data reports and visualization dashboards.
• Strategic thinker with a growth mindset, excellent communication, and leadership abilities.
• Comfortable adapting to fast-paced changes and mentoring others.
• we are looking for a leader to scale META spend from 12 to 50k a day

Why Join Us?

• High Impact: Take ownership of our Facebook/Instagram advertising strategy for a rapidly growing DTC brand.
• Scale: Manage and scale daily budgets of $40k-$50k while driving measurable business results.
• Growth: Play a pivotal role in shaping customer acquisition and long-term success.
• Leadership Role: Focus on strategy, mentorship, and innovation, not just execution.

Interested?

Apply now and join a team that values data, creativity, and growth.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Concepta LLC by 2x

Get notified about new Head of Growth jobs in Miami, FL .

Director, Social & Digital Marketing - Aman at Sea

Head of Americas Channel Marketing - Asset Management

Miami, FL $140,000.00-$180,000.00 1 month ago

Director of Strategic Growth - Clinical Trials

Miami, FL $95,000.00-$105,000.00 6 days ago

Director, Growth and Digital Strategy & Program Office

Sales Director Personal Growth Solutions

Senior Director - Strategic Growth and Development - FT - Days - MHS

Head of Sales Operations - ENT and Global Accounts

Miami, FL $167,000.00-$207,000.00 3 weeks ago

Head of Sales Strategy and Administration

CCA Fort Lauderdale - Boys Volleyball Head Coach (Temporary/Part Time)

Senior SEO, Manager of Strategy and Technical

Affiliate Marketing Manager (Relocate to Dubai to build an AI-native global brand)

Miami, FL $22,000.00-$31,000.00 3 weeks ago

Miami, FL $115,000.00-$141,000.00 1 month ago

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Job Tags

Full time, Temporary work, Part time, Work at office, Relocation,

Similar Jobs