Job Description
The Local Marketing Coordinator will support the firm’s marketing and outreach efforts with a focus on the personal injury division, while also assisting with firm wide initiatives across other departments. This role requires a blend of digital marketing execution, event support, advertising coordination, and grassroots business development. A key part of the position includes supporting attorneys with event planning, managing the advertising process from concept to proof review, and executing referral strategies modeled after pharmaceutical-style relationship building.
Key Responsibilities:
Marketing & Content Execution
● Develop and publish engaging content for Facebook, Instagram, and LinkedIn to promote the firm, its attorneys, and community involvement.
● Maintain website content including blogs, news items, attorney bios, and updated practice area pages.
● Build and execute email marketing campaigns for clients, referral partners, and firm announcements.
Attorney & Departmental Event Support
● Coordinate logistics for attorney speaking engagements, seminars, and firm-sponsored events across all practice areas.
● Assist with internal and external department-led events, ensuring branding, promotion, and post-event follow-up are executed.
● Track key dates and deliverables for each department’s event calendar.
Ad Creation, Review & Approval
● Draft ad copy and coordinate layout and design using templates or vendors.
● Route proofs to attorneys for input and approval; manage deadlines for review cycles.
● Ensure ads meet quality, branding, and publication specs before submission
Referral Development & Community Outreach
● Establish and maintain referral relationships with:
○ Chiropractors and medical offices
○ Law firms not practicing personal injury
○ Local business owners and civic organizations
● Model outreach efforts after pharmaceutical representatives: visit offices, drop off branded materials, and build ongoing rapport.
● Maintain a contact database and track frequency and quality of referral visits or check-ins.
Public Relations & Brand Presence
● Draft and distribute press releases highlighting case wins, new hires, and firm milestones.
● Seek PR opportunities with local newspapers, business journals, podcasts, and local media.
● Ensure brand consistency across all community touchpoints.
Event Planning & On-Site Support
● Represent the firm at local community events, charity drives, and networking functions.
● Coordinate sponsorships, swag, signage, and promotional materials for booth/table setups.
● Capture photos or stories from events for use in marketing.
Tracking & Reporting
● Track metrics including social engagement, ad performance, website traffic, referral activity, and event ROI.
● Provide monthly updates to the Firm Administrator and CMO for performance evaluation and strategic adjustments.
Required Qualifications:
● 2+ years in marketing, public relations, or business development—legal, healthcare, or service industry preferred
● Strong writing, editing, and communication skills
● Familiarity with social platforms and tools (e.g., Canva, Hootsuite, Meta Business Suite)
● Organized and responsive with excellent follow-through
● Confident in-person and professional when representing the firm
● Valid driver’s license and ability to travel locally
Preferred Qualifications:
● Knowledge of Indiana business communities and local media outlets
● Familiarity with legal or medical terminology
● Light graphic design or video editing experience
● Experience managing events or sponsorships
Parr Richey Frandsen Patterson Kruse LLP is an established Indiana law firm known for its outstanding work in personal injury, business, and municipal law. Our personal injury team is dedicated to helping accident victims across the state. We are expanding our outreach and seeking a Local Marketing Coordinator to enhance our visibility and referral network throughout Indiana.
Parr Richey Frandsen Patterson Kruse LLP is an established Indiana law firm known for its outstanding work in personal injury, business, and municipal law. Our personal injury team is dedicated to helping accident victims across the state. We are expanding our outreach and seeking a Local Marketing Coordinator to enhance our visibility and referral network throughout Indiana.
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