June 2025
Title : Marketing Manager
Job Description : The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Primary responsibilities
Research advertising trends
Research competitors’ marketing and products
Decide on appropriate placement of ads
Determine what content will reach customers
Publish digital marketing content online
Implement email marketing campaigns through CRM and Constant Contact.
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Monitor project status and budget
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests
Update website pictures and text as needed
Make electronic and print brochures
Take pictures and videos of manufactured equipment or manage it.
Coordinate 2/5 tradeshows per year
Write and send press releases approximately every other month
Design and procure promotional items.
Manage, select and coordinate with website design, hosts, and other service
providers.
Find new ways to market to subsegments of our markets
Special projects
Travel to tradeshows.
Benefits Package :
Health Care-Company pays 1/2
Retirement Plan-401k with match up to 6%
Life Insurance-Company paid
Performance Bonus Opportunity
Dental/Vision administered by company
PTO with bankable roll-over.
Work hours: 8 to 5 or 7:30 to 4:30.
Annual Salary: $ TBD
Philosophy : Rooted in Market Based Management we are focused on value creation and, elimination of waste. Our character and concern for customers drive our behavior.
We read Dale Carnegie, 7 Habits of Highly Effective People and Dave Ramsey Financial Peace.
Qualifications :
Good work ethic
Honest
Hard working
Capability to design marketing materials
Good thinking Skills
...a great dining experience. In 2006, Herrera and his wife Alicia, along with their sons Marvin, Ubaldo, and Dario, opened Alicia's Mexican Grille after saving for 27 years. The restaurant became popular and eventually moved to a larger location in Cypress, and then expanded...
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