Paid Media Specialist - Google & Meta Ads Job at ADP - RNOOID0029283387, Charlotte, NC

QnY1YjdhbjhrZnNlc212a09mak03OC9BREE9PQ==
  • ADP - RNOOID0029283387
  • Charlotte, NC

Job Description

Job Description

Job Description

Location: In-Office, Charlotte, NC 28273
Employment Type: Full-Time

About The Vita Agency

The Vita Agency is a full-service marketing agency dedicated to delivering high-impact digital strategies that drive growth and performance for our clients. We specialize in digital advertising, branding, and lead generation, helping businesses scale through data-driven marketing solutions.

We are looking for a Paid Media Specialist with 2-3 years of experience in Google Ads and Meta (Facebook & Instagram) Ads to join our growing team. This role requires an advanced understanding of campaign setup, optimization, and performance analysis across both platforms.

Responsibilities

  • Plan, launch, and manage Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns.

  • Conduct keyword research, audience segmentation, and competitive analysis to improve ad performance.

  • Optimize campaigns for conversion rate, ROI, and cost efficiency while hitting client KPIs.

  • Continuously monitor campaign performance, adjusting bids, creative, and targeting as needed.

  • Create and test ad copy, landing pages, and creative variations to maximize engagement.

  • Utilize Google Analytics, Meta Business Suite, and other tracking tools to analyze performance and provide data-driven recommendations.

  • Develop weekly/monthly performance reports with insights and strategy adjustments.

  • Stay up-to-date with Google Ads and Meta Ads policies, algorithm updates, and industry trends.

  • Collaborate with the creative and content teams to ensure ad visuals and messaging align with brand strategy.

  • Manage ad budgets effectively to maximize results while minimizing waste.

Requirements

  • 2-3 years of hands-on experience managing and optimizing Google Ads and Meta Ads campaigns.

  • Expert-level proficiency in Google Ads Manager, Google Analytics, Meta Ads Manager, and conversion tracking.

  • Strong analytical skills with experience in A/B testing, bid strategies, and performance reporting.

  • Familiarity with tools like Google Tag Manager, Google Data Studio, and third-party analytics platforms.

  • Experience in lead generation, e-commerce, or B2B paid media strategies is a plus.

  • Strong understanding of CPC, CPM, ROAS, and CAC metrics.

  • Ability to manage multiple campaigns across different industries.

  • Google Ads and/or Meta Blueprint certifications (preferred but not required).

  • Excellent written and verbal communication skills.

What We Offer

  • Competitive salary based on experience

  • Opportunity for growth within a fast-paced agency

  • Work with a dynamic and innovative marketing team

  • Access to industry training, certifications, and career development resources

If you’re passionate about performance marketing and want to work with a data-driven, results-focused team, we’d love to hear from you!

Apply today by sending your resume and portfolio/case studies of past campaign success to stephanie@thevitaagency.com

 

Company Description

At The Vita Agency, we’re more than just a marketing firm, we’re a growth-driven, innovative, and results-focused team that thrives on helping businesses scale through cutting-edge digital strategies. When you join us, you’re not just taking a job, you’re becoming part of a fast-growing agency that values creativity, collaboration, and professional development.

Here’s why you’ll love working with us:

Career Growth & Learning – We invest in your success, offering access to industry-leading training, certifications, and mentorship to keep your skills sharp.

Innovative & Impactful Work – You’ll manage high-performance Google and Meta ad campaigns for a diverse range of clients, making a direct impact on their business growth.

Collaborative & Supportive Team – Work alongside experienced marketers and creative professionals in an environment where your ideas are valued and your contributions make a difference.

Company Description

At The Vita Agency, we’re more than just a marketing firm, we’re a growth-driven, innovative, and results-focused team that thrives on helping businesses scale through cutting-edge digital strategies. When you join us, you’re not just taking a job, you’re becoming part of a fast-growing agency that values creativity, collaboration, and professional development.\r\n\r\nHere’s why you’ll love working with us:\r\n\r\n Career Growth & Learning – We invest in your success, offering access to industry-leading training, certifications, and mentorship to keep your skills sharp.\r\n\r\n Innovative & Impactful Work – You’ll manage high-performance Google and Meta ad campaigns for a diverse range of clients, making a direct impact on their business growth.\r\n\r\n Collaborative & Supportive Team – Work alongside experienced marketers and creative professionals in an environment where your ideas are valued and your contributions make a difference.

Job Tags

Full time,

Similar Jobs

Axiom Technology Group

business continuity analyst Job at Axiom Technology Group

 ...Business Continuity analyst Location: Lehi, UT on site The Opportunity Join Adobe as a Business Continuity Analyst and be a key player in safeguarding our world-class brand and reputation! This role offers the chance to work closely with our Business Leadership... 

Wegmans Food Markets

Restaurant Foods Stocker Job at Wegmans Food Markets

Schedule: Part time Availability: Morning, Afternoon (Includes Weekends). Age Requirement: Must be 18 years or older Location: Rochester, NY Address: 3195 Monroe Avenue Pay: $16 - $16.50 / hour Job Posting: 06/27/2025 Job Posting End: 07/27/2025...

Online Remote Jobs

Work At Home Data Entry Clerk Job at Online Remote Jobs

About the job Work At Home Data Entry ClerkWork At Home Data Entry ClerkThis is your opportunity to start a lifelong career with endless opportunity...  ...is needed.You will have ample opportunity for growthPart-time offered - select the days you wish to workA dedication to... 

Mosaic

Direct Support Professional Job at Mosaic

 ...Schedule: Full-Time Days Part-Time Days If making a positive impact in the lives of others is always on your to-do list -- you'...  ...comfort and safety of the people we serve while ensuring their medical, nutritional and personal care needs are being met; and,... 

Dahl Consulting

Mail Clerk Job at Dahl Consulting

 ...industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring an Mail Clerk for a contract position! Interested? Get more details below. Worksite Location: Eden Prairie, MN Compensation: $18.00-$2...